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“Pioneering the Afro-gospel music genre in Ghana, Joseph Matthew is breaking down barriers and challenging stereotypes in the Gospel music industry.
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In a recent interview with Metro TV, the talented artiste boldly shared his thoughts on the rigid expectations placed on Gospel musicians in terms of dressing and music style. He argued that it’s limiting and demeaning to condemn artistes who don’t fit the traditional mold, simply because of their appearance or sound.
Using his own experience as an example, Joseph Matthew revealed that some gatekeepers in the industry have rejected him due to his dreadlocks and unconventional sound, which deviates from the typical ghanaian Gospel music norm. He emphasized that what truly matters is the message of hope and redemption, not the messenger’s appearance or style.
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Joseph Matthew hinted on a virtual concert and a new album on the horizon.
Watch what he said at the interview from below.
Also, be sure to check out his latest single, “Promise Land,” a soul-stirring anthem that embodies the essence of Afro-gospel music.
