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The National Youth Authority’s ‘Red Means Stop’ initiative has appointed Ghanaian rapper Medikal as its ambassador.
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The recording artist is assigned to lead a campaign against the utilization of the synthetic substance referred to as ‘red’ among young individuals.
George Opare Addo, Minister for Youth Development and Empowerment, announced this appointment.
The minister, addressing Parliament on Wednesday, February 25, 2026, stated that this appointment aimed to leverage the musician’s influence to amplify the anti-drug message among Ghana’s youth, particularly those vulnerable to substance abuse.
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“In a strategic move to enhance the campaign’s appeal and credibility among the youth, the National Youth Authority has appointed renowned Ghanaian musician Medikal as an official ‘Red Means Stop’ ambassador. Medikal’s significant influence among young Ghanaians through his music and social media presence makes him an ideal advocate for substance‑free living,” he said.
Furthermore, The beyond kontrol boss will act as a prominent role model by advocating for a drug-free lifestyle through public appearances and online interaction, encompassing participation in school outreach initiatives, incorporation of ‘Red Means Stop’ themes in music videos and performances, as well as supporting advocacy training and mobilisation endeavours.
Mr. Opare Addo noted that, in addition to the ambassadorial appointment, the National Youth Authority has put in place measures to intensify the fight against substance abuse.
The ‘Red Means Stop’ campaign forms part of a broader national effort under the Ministry of Youth Development and Empowerment to raise awareness about the dangers of opioid abuse and promote healthier lifestyles among young people.
Source: SIRKENN.com
